A two to three minute cinematic brand film, and a suite of editorial cut-downs, made to feel as considered as the arrangements themselves. Shot like a story. Finished like the work.
A film that lets the work speak. The hands at the bench, the stems chosen one by one, the rooms quietly transformed. Premium, warm, and unmistakably yours.
Your brief is clear, and we love it. This is not a promotional video. It is a piece of editorial film that immerses the viewer in the artistry behind Frederick William Design, and leaves prospective clients certain of the expertise and care they would receive. Everything below is built around that single goal.
The hero film, structured as a sequence. Indicative timings against a two to three minute runtime, refined together once we lock the edit.
A focused single shoot day with a two-person camera team, so we capture the cinematic hero shots and the intimate detail at the same time, without slowing the work down.
This is not one person with a camera. A dedicated team carries the film from the first shot to the final grade.
Understated luxury. The finished piece should feel like a beautifully crafted editorial story, with a quality that stays relevant for years. We have built the look directly from your brand guidelines.
The hero film, plus a set of standalone edits that hold the same premium feel and work on their own across every channel.
A set of professionally edited photographs taken on the shoot day, ready for your website, social grid and press. The team is already on site, so this is the ideal moment to capture them.
Allowing time for location permissions and lining up the testimonial clients, which is the part that depends on diaries rather than us.
Roughly four to six weeks, start to finish.
Confirm and we will hold the dates and begin pre-production. Any questions at all, Lloyd is happy to jump on a quick call to talk it through.